Gay sexy underwear

Founded by Joe and Martin during the 2020 lockdown, Lure Menswear was born from recognising a gap in the market for stylish, high-quality underwear tailored to the gay community. You are not obligated to use the links but we appreciate it if you do.

We break norms in fashion and bring fun in the design of men’s underwear, leaving behind the traditional and plain boring underwear.”

Marco Marco

Marco Marco is designed and made in Los Angeles. We take pride in our bold collection of beach swim shorts, small men's briefs, men's bikini swimsuits, and beach.

Other products in our collection include attractive speedo for men, board swimming trunks, men's thong bikini swimwear, and speedo brief swimwear. Please note, all opinions are still our own. That’s why we offer neatly handcrafted leggings, wrestling singlets, shorts, T-shirts, tank tops, jockstraps, boxer briefs and accessories made of the best materials with passion and attention to kinky details.’

Check out what they have on offer over at maskulo.com

Andrew Christian

Andrew Christian was founded in 2001 and is based in California.

Finally, our men's swimsuit underwear or men's swim trunks Australia has unique features such as non-slip grips to keep them firmly in place.

View collection

If you have noticed anything about the destinations I travel to, you will know that I am always chasing the sun, finding the best beaches and heading to the best gay events.

It should come as no surprise that my suitcase has ended up well stocked with all of my favourite and the most popular gay underwear brands because most of the time that’s all I seem to wear!

I also appreciate the fact that these gay underwear brands actually exist – I don’t think you would have had these sort of options 20 years ago!

Whilst all of these gay underwear brands can be worn by everyone and anyone (not exclusively gay), it is clear that they are appealing to the gay male market in ways that most high street retailers never could!

If you are looking for more than just gay mens underwear check out these gay clothing brands for full outfit inspiration.If you are heading to the beach then check our swimwear guide.

As ever, it is always good to support gay owned or gay friendly businesses so if you needed an excuse to treat yourself, now you have one!

16 Best Gay Underwear Brands

Let’s get started with some of the best gay underwear brands.

Addicted

This is one of our favourite gay underwear brands which you will see all over my Instagram account (@theglobetrotterguys).

You can choose men's swimwear bikini briefs that are wholly closed, open from the front, or the trendy beach underwear men would naturally close with clasps. They have clothing for every gay event and party you can think of with sections on their website dedicated to themes such as ‘White Party’ and ‘Military’.

JJ Malibu has a lot of fun options in the form of slogan crop tops (I have the GAY AF one) as well as some gay underwear options that really make an impression.

They are also very affordable compared to some of the more premium brands.

The only thing left to do is to highlight the right spots. It is one of the big names when it comes to gay underwear  and most recently was one of the main sponsors for the Xlsior Mykonos Festival (which you can read about here).

We have to say that their trophy boy collection for those that need extra space really stands out!

See their range here.

aussieBum

This was the first gay mens underwear brand that we came across in our late teens and were very excited to receive!

aussieBum was founded in 2001 and obviously is based in Australia.

Our mission is simple: to empower men to feel confident, comfortable, and unapologetically proud every single day.

We believe that underwear should do more than just fit—it should inspire. You know that any person is attractive by his manly nature, right? Check out their website for more.

PUMP!

The first thing we think about when it comes to PUMP!

As a result, prices are higher than some other gay brands listed below but you get what you pay for.

JJ Malibu

JJ Malibu is another brand you will see all over my Instagram page. See more on their website.

Rounderbum

Rounderbum® created a men’s line specially for those who want to look more attractive, athletic and are in need of body enhancing underwear.

They use signature Padded Technology® uses hidden padding made of flexible polyurethane that conforms to every body shape.

TOF Paris

Self described as ‘Must-have hot underwear Made in France’ TOF Paris is a newer gay underwear brands that offers everything from tight boxers or a jockstrap that glimpses at your butt.

TOF Paris provides the best ടexy underwear and comfortable undergarments for men, gay or straight. 

Modus Vivendi

Modus Vivendi is a Greek gay underwear brand which was launched in 1989.

They offer high quality men’s underwear, swimwear, activewear & loungewear.

Their vision is:

”The MV World draws inspiration from our Vision: to deliver a new experience in men’s underwear fashion with the Male Way of Life.

Go to JJ Malibu for more..

TASTE

TASTE is a relatively new underwear brand, and is in fact one of the few gay underwear brands to come from the UK – they are actually based in Manchester, our home city!

TASTE offer a wide range of products, such as briefs, jockstraps, socks, and even matching harnesses so you can treat yourself to a complete set – like our pink and blue ‘candy collection’ above.

You can shop their full collection here.

Maskulo

This gay underwear brand definitely leans towards the naughty side.

They describe themselves as:

‘Maskulo brand idea is shown in the catch phrase ‘Masculinity exposed’.

This is another high quality brand with everything from sports ranges to fun ones, and some naughtier styles too.

Check out more here.

CellBlock 13

In 2012, the Timoteo fashion company launched its new label, CellBlock 13. This gay underwear brand stands out to us because of the fit, they are very flattering.

See what they have to offer here.

Garcon Model

Garcon Model are about performance, comfort, sustainable practises (big tick from us) and bringing some high-end fashion to men’s underwear.

Our range of sexy men's swimwear is perfect in fit and style. They are ideal for anyone looking to buy men's swim briefs for beach trips and swimming occasions.

We enhance your sex appeal with our unique men's swimwear.